Aug 21, 2024
6 -7 pm, Big Wave Coffee, Folsom, CA
Transform Your Brand’s Visual Identity: Beyond Logos and Colors
Discover how to build a cohesive brand that stands out across all channels
Whether you’re a small business owner, entrepreneur, or marketing professional, this FREE workshop is designed to help you dive deeper into the visual elements that make your brand unique and memorable. Join us for a hands-on, interactive session that will transform how you think about your brand’s visual identity.
Workshop starts in:
By signing up you agree to receive occasional & fun marketing emails.
What will you learn (for free)?
The Role of Typography in Brand Identity
Discover how to apply your brand typography consistently across all channels.
Selecting and Using Imagery
Apply your brand’s imagery to social media and your website for a cohesive look.
Creating Custom Graphics and Icons
Decide when to hire a professional vs. DIY with tools like Canva.
Examples and Hands-On Activities
Create a mini visual identity guide for your own brand.
Why Attend?
Expert Insights: Learn from Mackenzie McKinney, the owner of Offset Marketing, with over a decade of experience in brand design and creative direction.
Practical Skills: Walk away with actionable tips and exercises to enhance your brand’s visual identity.
Valuable Connections: Network with other like-minded business owners and professionals.
Time and Money Savings: Discover how creating consistent branding rules can streamline your marketing efforts and boost your brand’s effectiveness.
Workshop speaker - meet your tour guide
Mackenzie McKinney
With over 10 years of navigating the wild world of brand design and creative direction, Mackenzie is your trusty branding sherpa. She’s helped hundreds of brands find their true north, even when their compasses were spinning like a merry-go-round. Mackenzie’s holistic approach to branding is like a well-planned road trip—combining strategy with creativity, ensuring that every brand she works with tells a story so compelling and authentic, you’ll want to scrapbook it. Buckle up and get ready for a journey to a standout brand!
Don’t just take my word for it
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“Mackenzie’s Brand Storytelling Workshop was a game-changer for my business. I can’t wait to see what I’ll learn in this new workshop!”
Kristen
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“Your first impression is your branding and that’s everything. It can also be expensive and confusing to understand. This workshop boils it down to digestible bite that make it easy to implement yourself or advocate for your brand while working with a designer.”
Kara
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“The hands-on activities and practical tips Mackenzie provides are invaluable. Highly recommend her workshops to anyone looking to elevate their brand!”
Monica
Secure your free spot!
Don't miss this opportunity to enhance your branding skills and take your brand's story to new heights. Register now to secure your spot at the workshop.
By signing up you agree to receive occasional & fun marketing emails.