Advanced branding package

Deep strategy. Custom design. A brand built to grow with you.

For brands ready to level up, with intention.

This package is perfect for:

  • Established businesses ready to rebrand or reposition

  • Startups that want to launch strong from the start

  • Founders scaling their services and needing a brand that matches

  • Organizations looking for strategy-backed design that speaks to their audience

Advanced Branding Package

What’s included

Brand discovery + pre-project questionnaire

A 3-hour Brand Strategy Sprint (live workshop)

Audience personas + value positioning

Brand messaging + tone of voice direction

Competitive research and insight summary

Full visual identity system: Primary & secondary logos, submarks or icon set, color palette, typography suite, and brand patterns or graphics

Brand Style Guide (PDF)

Final logo + asset files (for print and web)

Optional Add-ons Available

Squarespace Website Design

Campaign Design

Social media launch kit

Ongoing design support retainer

Me vs. Them: What you’re really investing in

What you get with me

Brand strategy comes first - your visuals are grounded in audience insight, personality, and business goals.

A collaborative, human-centered process where your voice matters.

Custom, hand-crafted identity systems (not just a logo) designed to evolve with your business.

Strategic guidance at every step—messaging, positioning, and how to actually use your brand.

Final assets in ready-to-use formats, with a style guide so you’re never guessing.

A trusted creative partner who’s invested in your growth—not just a transaction.

Risk with cheap design

❌ Design is often surface-level, with no understanding of your audience or long-term goals.

❌ One-way design—usually with minimal research, and generic concepts.

❌ Often a single logo with no flexibility, alternate layouts, or scalable file types.

❌ You’re left figuring out how to apply the logo to your website and materials on your own.

❌ If you get final files at all, they’re usually low-quality, disorganized, or incomplete.

❌ A quick, low-cost logo with no real support, edits, or long-term relationship.

Real brands that convert

  • “With our business, we are focused on attracting people to our website to sign up for blacksmithing classes and most of our classes are full with Offset Marketing!”

    Frank, Sentinel Forge

  • "Working with Mackenzie is not only fun but it's educational. She's incredibly smart and talented and brings wonderful ideas for fresh new ideas to your business.”

    Kristin, Run Fit Mama

  • "Mackenzie helped us with a great logo and branding guide for our new website and business cards. Would highly recommend!!"

    Ryley, CV Studio

  • "In addition to orchestrating the Chamber's rebranding efforts with a new logo design, she has created numerous marketing campaigns for various events and projects."

    Kelton, Silver Valley Chamber of Commerce

  • "I recently had the pleasure of working with Offset Marketing to develop my brand identity, and I must say, they exceeded my expectations in every way. From start to finish, the experience was nothing short of exceptional. One of the standout features of my collaboration with Offset Marketing was their remarkable ability to capture the essence of my brand. The logo design and color palette they created were absolutely spot-on. It perfectly embodied the professionalism I sought, while injecting just the right amount of trust and playfulness, creating a harmonious blend that resonates with my target audience."

    Hillary, Hillary’s House Dog Boarding

See the transformation in action

View All Work

Frequently asked questions

  • Yes! I offer flexible payment plans for the Advanced Branding Package to help you manage your cash flow while investing in your business. Most clients choose to pay in two or three installments over the course of the 4–6 week project timeline. Just let me know during your discovery call if you’d like to set up a custom payment schedule.

  • That’s totally okay. If you already have a logo or brand elements but feel like they’re not working—or you’ve outgrown them—this package is built to help you rebrand with clarity and consistency. We’ll start by evaluating your current brand during the strategy phase, and then either evolve it or start fresh based on what’s most effective for your business.

  • I don’t offer stand-alone logo design because I believe great branding starts with strategy. This package includes custom logo design—but only after we’ve defined your audience, brand values, and messaging. If you’re looking for fast logo design, check out my Brand Design Intensive, which is built for that purpose.

  • Yes! Custom Squarespace website design is available as an add-on for Advanced Branding clients. Once your brand identity is finalized, we’ll use your strategy and visuals to design a clean, conversion-focused website that brings everything to life. This option is only available for full brand clients to ensure consistency and alignment.

  • Yes—Offset Marketing offers limited reduced-rate projects through the Designing for Good initiative. If you’re a nonprofit or purpose-driven founder with a smaller budget.

Investment & Availability

A strategic rebrand is one of the most powerful investments you can make in your business.

The Advanced Branding Package starts at $10,000 and includes everything you need to confidently show up with clarity, consistency, and a brand that’s built to grow with you.

Due to the depth of this work, I only take on 2 Advanced Branding clients per month.

If you’re thinking about a rebrand this quarter or want to launch with a strategy-first brand identity, now’s the time to book your spot.

Payment plans available (typically split into 2–3 installments)

Project timeline: 4–6 weeks from start to final delivery

Booking now for next month.