A time-saving formula for marketing that works.
The offset framework
The Offset Framework
Step 1: Know Thy Audience, Darling!
Unleash your inner detective and dive deep into the minds of your target audience. Decode their desires, decipher their pain points, and craft buyer personas that will make them weak in the knees. Find the channels where your audience lives and consumes content.
Step 2: Crafting S*it People want to read
Whip up irresistible content recipes that leave your audience begging for more. Plot out the stages of your customer journey, starting from the initial awareness of your brand to post-purchase engagement. Create high-quality, valuable content that resonates with your target audience at each stage of the customer journey. Tailor your kick*ss content for various formats that solve your audience's pain points.
Step 3: Using more than one channel
Determine the most relevant marketing channels for each stage of the customer journey, considering your audience's preferences and tech-savviness. Map out your content publication schedule to match your buyer-customer journey. Commit to consistency. It's easy to be consistent when you know what you need to say to your audience. They need to hear 8-12 times before they consider buying from you.
Step 4: Optimize for humans, not machines
Start with technical optimization, review website, ad, or content performance. Create personalized experiences based on the customer's journey stage, using dynamic content and targeted offers. People want to buy from people, optimize your content for humans.