The Hungry Hiker
Logo Design
Brand Identity Design
Website Design
The Hungry Hiker empowers women to embrace solo hiking adventures with confidence and courage. I developed a comprehensive dual-brand system—a primary brand identity and specialized program brand—that captures the spirit of fearless exploration while building trust for women venturing into the outdoors alone. The brand embodies strength, community, and the transformative power of nature, encouraging women to step boldly onto the trail and discover their inner adventurer.
“I saw a HUGE tick in website traffic all summer long
Working with Mackenzie delivered immediate, measurable results for my hiking brand. Even during our project, I saw a HUGE tick in website traffic all summer long. More importantly, the brand identity and website work gave me the confidence and clarity I needed to take my business to the next level. Now I feel completely ready to get out on the trail, promote my brand authentically, and create the content my community needs. The investment has already paid for itself."
Kathleen Neves
The Hungry Hiker, Owner
